This post is being written around Photokina 2018 and is in regards to a question that’s been quietly popping up amongst press and a number of other folks in the industry: what’s going to happen to Olympus. They’re a company that has been super quiet this year. There have been very few product announcements, their last major innovation was at last Photokina despite releasing some very nice lenses, and they seem to be the company who is sort of left in the dust. What do I mean by this? Well, look at Panasonic. They’re not giving up on Micro Four Thirds; the format in and of itself still has some merit despite what folks may moan about. But Panasonic’s cooperation with Leica and Sigma on the L mount combined with some serious competition for Sony is stealing the show in many ways.
from The Phoblographer https://ift.tt/2xYaqak
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