Fujifilm has been working wonders in the niche world of Medium Format cameras, so much so that Sony recently announced a camera (the a7r IV) that will offer "Medium Format Quality" even though it's a Full Frame camera. It's evident that other manufacturers are impressed but also worried about Fujifilm's ability to produce affordable Medium Format cameras. Fujifilm's dream is to one-up the Full Frame crowd. One thing they lack though is excellent third party support. Thankfully this is starting to change thanks to companies like Laowa, who just announced their first lens for the GFX line. Join us after the break to see more details about the lens, and to see why we think third party lenses could really take Fujifilm's offerings over the edge.
from The Phoblographer https://ift.tt/2YDN35w
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